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Marketing resume example
Marketing managers want to see channels, budgets and results tied to revenue or pipeline, not only impressions. This example shows each campaign as a measurable outcome.
Skills to include
Hard skills
- Google Ads and Meta Ads
- GA4 and reporting
- Email platforms (Klaviyo, HubSpot, Mailchimp)
- SEO and content
- A/B testing
- Budget management
Soft skills
- Storytelling
- Curiosity about customers
- Cross-team collaboration
- Prioritising by impact
How to write it
- Tie results to revenue, pipeline or conversion where you can; impressions alone are weak.
- State the budget you managed; it signals trust and scale.
- Match the ad's channel vocabulary exactly (e.g. "paid social", "lifecycle", "demand gen").
Example bullet points
- Manage $40K/month across Google Ads and Meta, improving return on ad spend from 3.1x to 4.4x
- Rebuilt the welcome email series, lifting first-purchase conversion by 27%
- Plan and publish 8 SEO articles a month; organic sessions up 62% year on year
- Report weekly on channel revenue in GA4 and Looker Studio
- Ran social accounts for 6 local clients, growing combined followers by 18K
- Coordinated launch events and influencer seeding for two product lines
In the builder, the "Sharpen these bullets" button rewrites your own lines in this style without inventing facts.
Questions
What metrics belong on a marketing resume?
Return on ad spend, cost per acquisition, conversion rate, pipeline or revenue influenced, organic traffic growth and list growth, each with a before and after.
Should I link a portfolio?
For content, design or social roles, yes. For performance marketing, a LinkedIn profile with case studies is enough.
Hannah Park
Digital Marketing Specialist
hannah.park@email.com(555) 377-5520Chicago, ILlinkedin.com/in/hannahpark
Summary
Digital marketer with 4 years across paid search, email and content for B2C brands. Manages budgets up to $40K a month and reports on revenue, not just clicks.
Experience
Digital Marketing Specialist, Lakeview Outdoor Co.
May 2023 – Present
Chicago, IL
- Manage $40K/month across Google Ads and Meta, improving return on ad spend from 3.1x to 4.4x
- Rebuilt the welcome email series, lifting first-purchase conversion by 27%
- Plan and publish 8 SEO articles a month; organic sessions up 62% year on year
- Report weekly on channel revenue in GA4 and Looker Studio
Marketing Coordinator, Wicker Park Studios
Jul 2021 – Apr 2023
Chicago, IL
- Ran social accounts for 6 local clients, growing combined followers by 18K
- Coordinated launch events and influencer seeding for two product lines
- Wrote and scheduled newsletters in Klaviyo
Education
B.S. Marketing, DePaul University
2021
Chicago, IL
Skills
Google Ads, Meta Ads, GA4, Looker Studio, Klaviyo, HubSpot, SEO, Copywriting, A/B testing, Budget management
Hannah Park is a fictional example. ATS readiness of this sample: 98/100.
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